For service
- caller id as standard (Orange, 1994)
- Talk Plans and inclusive minutes (Orange, 1994)
- two lines on one phone-line Two (Orange, 1995)
- a prepapy service ( ltineris/Mobicarte, 1997)
- up to 50 handsets on one Talk Plan with Talkshare Plus (Orange, 1997)
- rollover minutes (Orange, 1998 and Itineris, 1999)
For value for money
- per second billing (Orange, 1994)
- first year's insurance free, extened warranty ; and a 14 day money back
guarantee (Orange, 1994)
- itemized bill free of charge to all customers (Orange, 1994)
- Enhanced full Rate (Orange, 1998)
- a Network Performance Promise (Oragne, 1998)
- the Oragne Value Promise (Orange,1998)
- Global flat rate for international calling (Orang, 2001)
for innovation
- ISDN Access and X.25 Access and direct internet access (Orange, 1996)
- a 'tree' mast (Orange, 1997)
- conference calling (Orange, 1997)
- an Answerfax service (Orange, 1998)
- a daily talk plan, Everyday 20 ( later Everyday 50) (Orange, 1998)
- vocal email delivery (text to speech service) (ltineris, 1999)
- voice recognition technology- 'Wildfire' (Orange, 1999)
- a commercial WAP service ( Orange and Itineris, 1999)
- High Speed Data service, (using HSCSD or high speed circuit switched
data), providing users with data speeds of up to 28.8 kbps (Orange, 2000)
- wirefree videophone in Europe (Orange, 2000)
Choose your own off peak prepay tariff (Orange, 2000)
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